Das erste Autoshooting von René Staud: ein Beach Buggy 1972 fotografiert auf Fuerteventura

Picture of the month

"Casa Atlantica 1972" - jump over the dune

The “jump over the dune” was my first professional car shoot – and my pictures made Fuerteventura famous as a vacation destination

Fuerteventura fifty years ago? An unknown island in the Atlantic Ocean, just outside Africa, completely unknown in this country.

This changed abruptly when a real estate developer from Germany set about developing the island in 1972. Expanding the airport, building hotels – and taking me along to take pictures.

First I photographed the hotel facilities that were being built.

Then I made sure that the hotels were filled with my ideas: The biggest Christmas tree in the world, under the Canary sun at 30 degrees? Eating mussels in a lonely bay, in the middle of the German winter, here on the beach? Windsurfing, that cool new sport that had just come up – in the Atlantic waves?

People were snapping with excitement.

And I took pictures of it.

My photos ended up in all the travel brochures. Kaufhof, Karstadt, Neckermann, all tour operators offered vacations on Fuerteventura, the island became a hit.

I became a car photographer with the 1972 Beach Buggy shoot.

Eine Wohnzimmerwand an der das Bild von René Staud hängt
Limited edition
99 prints
Format 45 x 70cm
Framed with mount
in wooden frame, black lacquered
Format 60 x 80cm

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René Staud am Strand von Fuerteventura

Behind the scenes

It was clear to me right away: We need a buggy, for these dunes.

What an adventure the shooting was back then and how it determined my further career, you can see here (with the best vintage pictures)

Ein Porträt von René Staud

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